Move your business/brand towards the customer with socia media service.
Welcome to the digital
era, where we have bid farewell to old marketing tools. Now brands successfully
promote themselves by using social media platforms, especially with the help of
Facebook fan pages. If you are a social media enthusiast,
you might be familiar with the marketing strategy used by brands over social
media networks/ social
media service. As of today, the ultimate determination of a
company’s social media marketing skills is how many ‘likes’ they have on their
Facebook page. Almost all of us are aware of the ‘like’ button introduced by
Facebook and its significance. Not merely an expression of a user appreciating
a post, it’s actually something more than that. Technology has changed
now the system we market our products in front of the customers.
So how does a “Facebook like “ help in attracting more likes for a page? It
makes use of a simple privacy feature (applicable at present). Whenever you
like or comment on post which has its privacy set to ‘public’, it appears on
your timeline as a publicly visible activity. Think, you come across a post
(say, a picture) on a page that you haven’t liked, the post appears in your
feed because your friend liked it. In case you find it interesting, you will
visit that particular page to see what else it has to offer, and you might also
like that page. The next time that page posts something, you’ll like and the
activity will appear on your friends’ feeds, and the process continues.
This applies to all
public content, so it also works for posts on websites. When you use the ‘like’
button on a website, the activity appears in your feed, and you indirectly
promote the website itself. It’s a multiplier effect, when many people will
like a post, it will be seen by their friends, ultimately bringing several
likes per post. In short, one good post by a page means several likes for the
page, or increase in traffic for a website.
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