Facebook, a social networking website located at http://www.facebook.com/, has gained popularity as an online tool to help market businesses. Facebook's mission is to give people the power to share ideas and make the world more open and connected.
Because of the large number of users visiting this social platform, many businesses have turned to Facebook as a way to connect to potential customers. This can be done with a Facebook Fan page.
A Facebook Fan Pages' audience consists of "Fans." These are the Facebook users who have elected to ‘Become A Fan' of your business in order to receive updates about your business. The updates show up on that Facebook user's "wall" (a wall is a Facebook user's profile page) as they are added to the Fan Page. Many popular business Fan pages, including Victoria's Secret®, Toyota®, and Starbucks®, have thousands or ten thousands of users who display Fan page updates on their walls.
Some tricks that can help your business to grow up:
Setting up a Facebook account "just to be on it" is not useful. Social media is a continuous process that requires regular attention. Think of it as starting a conversation with your customers and "friends" of your customers. You don't want to just "go quiet" mid conversation. You will not attract new visitors or keep your current Fans coming back if you don't keep your Facebook Fan Page updated on a regular basis so you need more & more fans that can solve it.
You will also need to be able to monitor your wall and discussion boards to address and feedback your Fans are posting to your Facebook Page. Unaddressed or unnoticed issues can create more of a headache and is something you will need monitor consistently and be able to respond quickly.
Fan = Customer? Businesses should also be aware that a Fan doesn't equal an active customer. Many people who become Fans of a page are simply saying, "I like this." Facebook Fans don't necessarily interact with the company more or increase their level of spend but these fans can attract real customer to take your service or products. So getting facebook fans is much more important to grow up fast.
For Facebook to make sense for your business, you should target a specific goal that's relatable to your business strategy. Such a goal might be, "I want to increase revenue by 15% in 25-34 year olds." Then you could decide whether Facebook is one of the right platforms to reach your business demographic or if you should be spending your marketing efforts elsewhere.
Once you've taken all of the above into consideration and you've decided you'd like to utilize Facebook to help your business, you are ready to begin. There are a few ways you can engage with Facebook via a Fan Page.
Gathering Fans: Once your company's Facebook profile is set up and you have added some information, it is a good time to begin building an audience of Fans. This should be done both on and off Facebook. This can be done in a number of ways:
Link to your company's Facebook Fan Page on your home page of your company website.
Link to your company's Facebook Fan Page in all email.
Become a Fan of your own Fan Page and suggest it to your Friends list.
Use Twitter to announce your new Fan Page and offer deals to new Fans.
Link to you Facebook Fan page on your Blog and other social profile sites.
Use Facebook content in email newsletters.
Post links from newsletter articles on Facebook.
Use Facebook to write about the latest news, worthwhile forum posts, controversial case studies, inspiring blog entries, etc.
Social Media Relations: It's Not Media Relations
Social media sites and the networking opportunities they provide are changing the way people market their businesses. Instead of mass advertising, social media has ushered in an era of inbound marketing.
Word-of-mouth marketing and the many avenues available for customer engagement means that businesses can leverage their current, loyal customer base to help market their business to other potential consumers. For example, if you provide interesting content, other users will share your posts with others, who can pass along the information to even more Facebook users. This can build new readership and attract new Fans. Here are a few rules to play by now that you're in Social Media Relations:
Play nice: What you publish on the Web, even though it can be deleted from Facebook, will still be archived permanently somewhere. Just as maintaining a reputation as a friendly source for helpful information can be good for business, negativity can have the opposite effect. Incendiary or extreme statements, heavy-handed marketing, or disrespectful language don't go far on Facebook or in any social media venue.
Encourage sharing: Provide free information and encourage others to share it; this will engage new potential customers as it harnesses the power of bloggers with high readership and a large number of Fans.
Avoid coercion: Do not try to trick potential customers and suppliers.Lose control: This might sound scary, but it's ok to lose control. Once the information you have published is out there, let people do with it what they will.
Conclusion: In many ways, using social media service is based on common sense. Once you have learned the specifics of a certain tool like Facebook®, it becomes fairly spontaneous. Be friendly, be helpful, share information, build a good reputation, and current and potential customers will know they can trust you. This is truly how to use Facebook to benefit your business.
If you have any questions, or if you would like for Network Solutions to set up a Facebook Fan Page for your business, contact your Account Manager at any time. We will be happy to help. Click here to visit our web site SocialServicePoint